St George West London
On this scheme to build 177 apartments in three blocks on a much larger development, Paul Jeal showed his mastery of the fundamental business imperative: making customers happy. He did everything, starting with resolving legacy problems with leaky shower screens. He drove up build quality by introducing precast columns in the frame, permanent formwork for the staircases, and concrete reinforcement on a roll for the floor slabs. His customer satisfaction scores were astonishingly high.